Emerging Talents/Master class Directing.
Resource Persons:
-Yomi Olugbodi
-Victor Okhai
A chef has a vision, an idea of a meal he wishes to create. He puts together all the necessary ingredients (elements) that will help him achieve this. That is why the Director is King.
It is the Director's vision to drive all necessary elements to achieve his vision -Victor Okhai.

Thus the Director must work with the very best. However, intergrity is the wall on which every production lies. The Director needs the tro of excellence, professionalism and intergrity.

Workshop on Show the Money.


Sub-Theme: Monetization of Online Content Creation, The Impact of Global Streaming on the Film Business 


* Chairman: Prof. Isa Pantami.
* Hon. Minister of Communication and Digital Economy 
* Co-Chairman: DR. Otunba Rusewe.
* DG. National Council for Arts and Culture ( NCSC)
* Keynote Speaker: MR Osezua Stephen-Imobhio
* Discussants: Mr. Paul Apel Papel, DGN Abuja Chapter.
* Prof. Armstrong Idachaba, 
* Mr. Agility Onwura, AGN Abuja Chapter
* Mr Hope Yongo, Nigerian Export-Import Bank, Ab2
* Mr. Uche Unwuka, Bank of Industry 


Anchor/Moderator: 
* Mr Lancelot Immasuen
* Mr Fidelis Duker


The digital disruption created various options of monetization. Therefore, in the value chain of content provision and monetization one must identify where one fits in, in order to see the money. Digitization changed our consumption habits. So it is wise to leverage on content to earn money while content is being consumed. This is due to:
(a.) Rapid digitization 
(b.) Increase in the use of smartphones and tablets. 
(c.) Growing popularity of online video streaming.


YouTube has about 2.6 billion unique users and these translates to money.
Also, private streaming platforms can be procured. It could be transactional or subscription based.

   Furthermore, 1.4 Billion people live in Africa today. A tiny percentage of this is a large number and 650Million mobile phone users are in Africa it's a huge market. 
Almost 200Million people are linked to the Black and are in need of content. 


What is needed? 
Develop content. Develop an online channel.
Choose a content market strategy 
Deploy audience analytics and 
look for new markets in order to 
establish key partnerships while maintaining existing ones 


* The Chris Ekejimbe Annual Confab on the Business of Film.
Panelists:
* Mal. Abdulkareem Mohammad 
* Mr. Stephen Osezua-Imobhio 
* Mrs. Ijeoma Onah 
* Chief Aina Kushoro
* Prince Tony Princewill 
* Mr. Moses Babatope


Anchor: Mr Alex Enyengho
Moderator: Barr. (Mrs). Isioma Idigbe, 
Punuka Chambers, Lekki


Filmmaking is a highly demanding venture for serious people.
Think of an idea, develop the script. At rhe point of developing each aspect, the brand builder should visualise aspects where brands can key in, and he will realise money at the production stage.


The question is how do you reduce the liability on the producer so that it is shared by others and at the same time how do you go about managing resources? You could reach out to companies at the production stage, targeting various products. The idea is that you would have arranged everything at the pre-production stage with the company for a mutual relationship. Eg hotels, caterers and other props for a benefitial agreement. At the end of the day, you will be able to cut your budget down.
Also, one must be concious of time management and be professional enough to know what should be done to avoid more days of shooting, and save money. 


Showing in the cinema is a viable way of recouping the cost of production however, they are over17 revenue streams for a film. 


Cinema is avery vital on, but as a producer, you should explore all available options in the appropriate order for maximum gain.